Squarespace Website for Bookkeeping Services Company AccountsWise

Case Study: AccountsWise - Modern Web Design & Local SEO Strategy

Client: AccountsWise

Role: Web Designer & Developer

Services: Custom Web Design, UI/UX, Local SEO Optimization, Content Structuring

Overview

AccountsWise is a Melbourne-based accounting and bookkeeping firm specializing in small business growth, Xero integration, and BAS/GST compliance. They needed a clean, modern digital presence that reflected their professional expertise, built trust with prospective clients, and made navigating complex financial services effortless.

I designed and developed a responsive, high-performing website that communicates their core offerings clearly while driving local organic search traffic.

What I Delivered

Custom Visual Design & Layout: Custom page layouts designed to feel approachable yet highly professional, matching the firm's brand identity.

On-Page SEO Strategy: Researched and integrated high-intent local keywords (e.g., Xero setup expert Melbourne, BAS lodgement services, small business bookkeeping) into headers, metadata, and page content.

Structured Content Hubs: Designed dedicated landing pages for core service areas to improve user journey and search engine indexing.

Fully Responsive & Fast Performance: Optimized layout and media assets to ensure seamless loading speeds and crisp display across desktop, tablet, and mobile devices.

The Outcome

The new AccountsWise platform gives the firm a competitive digital front door that converts visitors into client inquiries, supported by a strong keyword-optimized foundation designed to scale their local search presence over time.